Are you a social media expert with a knack for creating viral content on TikTok and Instagram? Our dynamic team is seeking a passionate and innovative Social Media Manager who thrives in the fast-paced world of digital marketing. If you have a pulse on the latest trends, excel at quick and efficient video editing and love connecting deeply with brands, this role is for you!

About Us

For 55 years Doltone House has been synonymous with delivering unforgettable experiences and providing exceptional events across our eight multi-faceted venues. Due to company growth, we are currently recruiting for Social Media Manager to join our already successful marketing team.

The Role

The Social Media Manager for our hospitality group plays a crucial role in driving our brand’s presence and engagement across various social media platforms. Reporting directly to the Head of Marketing, this role entails developing and executing social media strategies to enhance brand awareness, foster community engagement, and drive customer acquisition and retention.

Key Responsibilities 

• Social Media Strategy: Develop and implement comprehensive social media strategies aligned with the overall marketing objectives and brand identity.
• Content Creation: Create and edit engaging content (including visuals, videos, and written copy) optimised for each social media platform that resonates with our brand’s audience. From capturing on-the-go moments to editing and posting next-day content, you’ll ensure our social presence is always fresh and exciting.
• Event Coverage: Exciting opportunities to attend and cover events, capturing compelling content for immediate posting and resharing in a timely fashion. Your flexibility with working hours will be key in capturing authentic moments that amplify our brand’s story.
• Content Management: Manage content calendars for multiple Instagram, Facebook, TikTok and LinkedIn accounts. Coordinate with photographers and videographers to secure imagery and footage that aligns with scheduled content needs.
• Community Engagement: Foster a vibrant online community by responding to comments, messages, and interacting with followers. Keep a finger on the pulse of audience sentiment and adjust strategies accordingly.
• Analytics and Reporting: Track performance metrics across platforms, providing weekly reports on reach, engagement, and campaign effectiveness. Utilise insights to optimise content and boost posts effectively.
• Team Collaboration: Collaborate closely with marketing, creative, and teams to align social media strategies with overall brand objectives. Embrace the brand’s vision and values to ensure consistent messaging and brand voice across all channels.
• Budget Management: Work closely with the Head of Marketing to manage the social media budget, including paid advertising campaigns and sponsored content partnerships.

The ideal candidate should have the following skills, knowledge and attributes:

• Tertiary education in Marketing, Communications, Business, or related field.
• Proven experience (3+ years) in social media management with a strong portfolio showcasing successful TikTok and Instagram campaigns.
• Demonstrated success in developing and executing social media strategies that drive engagement, growth, and ROI.
• Proficiency in social media management tools and analytics platforms (e.g. Google Analytics).
• Proficiency in Adobe Premiere Pro, CapCut, and/or Final Cut Pro for editing videos quickly and efficiently.
• Excellent written and verbal communication skills, with a knack for storytelling and engaging online audiences.
• Experience with social media advertising and budget management.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple priorities and deadlines effectively.
• Passion for the hospitality industry and a deep understanding of consumer behaviour, social media trends, algorithm changes, and emerging platforms.

Why Join Us

• Opportunity to work with a leading hospitality group and make a real impact.
• Competitive salary and benefits package.
• Creative autonomy to bring your ideas to life and shape our brand story.
• Supportive and collaborative team environment.
• Exciting growth opportunities within the company.

All applicants must have full working rights within Australia.

To apply, please ensure you attach a copy of your resume. The application process is entirely confidential, and Doltone House Group respects the privacy of all applicants.

Only successful applicants will be contacted. 

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